RetaTech

Latest — 22 Oct 2025

Simple Strategies to Turn First-Time Buyers Into Repeat Customers

You don’t need more discounts-you need better timing, stronger narrative, and a sharper post-purchase strategy. The Overlooked Growth Lever: The Second Purchase Window Most ecommerce brands focus obsessively on first-time conversions, missing a crucial truth: real growth starts after the first checkout. According to Shopify’s 2025 Customer Retention

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When Email Growth Hits a Plateau: It's Not the Channel-It's a Founder Problem

Growth stalls aren’t fixed by more sends or new ESPs. They call for a founder-level reset-of systems, benchmarks, and how teams operate. The Plateau Problem Isn’t What You Think Growth slows. Tests lose impact. Revenue per send flatlines.Most founders point to the tool or the channel. But

Why Founders So Often Get Their First Email Hire Wrong

Most email plateaus trace back to one decision - the wrong first hire. Here’s how to rethink, benchmark, and test before sending your next offer letter. The Founder’s Hiring Blind Spot Most founders treat email as an execution problem when it’s actually a system design challenge. When

Stop Spending on Ads Alone:

Why Early-Stage DTC Brands Should Prioritize Email Marketing Here’s what’s packed into today’s edition: * Email > Paid Ads for Early-Stage Brands: Even small lists with automated flows can deliver predictable, high-ROI revenue, outperforming fluctuating ad campaigns. * Operator Insight: Brands implementing welcome sequences, abandoned cart flows, and personalized

Founders Who Outsource Email Still Keep these 4 Levers

Outsource the work, but these 4 levers decide if email drives recall, revenue, and retention. What’s in today’s edition: * 4 Key Levers Founders Must Own: Brand positioning, revenue goals, retention strategy, and discount rules that drive email success. * Delegation vs. Control: What to outsource safely and what to

Micro-Journeys: Short Flows, Big Wins

Forget 10-email marathons. Smart brands win with short, sharp sequences that guide customers to act. Here’s what’s packed into today’s edition: Why long flows backfire? 5+ email sequences convert <1% and drive unsubscribes, while short sequences win trust. Operator Insight: Cutting abandoned cart flows from 6

Questions to Ask Before Switching Your Email Platform (Learned the Hard Way)

Hey Folks, this is Lisa from RetaTech. Every week we publish actionable email insights after a lot of experimentation, interviews & expert discussions. Here’s what’s inside this week’s edition: * Why Most ESP Migrations Fail: The hidden operational costs teams overlook before switching. * 5 Questions to Ask Before

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